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Curves Commercial

Location: Los Angeles, CA
Type: Advertising commercial, photo shoot
Materials: Wood, luan, vellum, paint, vinyl floor, chipboard, foamcore
Status: Completed February 2010
The director of a production studio asked us to recreate a typical Curves fitness center for their upcoming marketing campaign. With a short time frame and tight budget there was no room for error or excess. A three day build-out resulted in the transformation of an empty studio into a full mock-up with the Curves sign, columnar wall, and storefront crafted with the precision akin to the real thing.